Western International Securities
Image may not be everything for a financial company, but it sure is important. That's why Western International Securities, a Southern-CA based broker-dealer chose Tracey Ryan for a major rebanding project.
Websites, Identity, Ads, Print, Email and Banners
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For this project, targeted sites were developed using striking non-financial images to give the company a European, high-value look. Built with a public front-end, the bacl-end functions as a secure repository of rules, regulations and forms for Western's growing list of Independent Brokers.
Full-page print ads were created for Worth Magazine
An oversized postcard created from a Western ad in Worth Magazine, became part of a retargeting campain.
Many collateral and direct mail pieces were created over the years.
A spin-off company, Hamilton Grant, targeted investment bankers.