Andrea destler came to me in 2016 with an idea she was passionate about. As a new mother, she was vexed by a vinyl bathmat leeching chemicals into the bathwater of her baby. she resolved to focus on prenatal environmental education — our lack of which costs the US $340 billion a year, and many children their health. Her idea was to develop SafetyNest as a one-stop, personalized health education platform designed to transform prenatal care.

To go one step further, we created what is known as a minimum viable Product. This MVP tool was created for testing this safetynest concept with the guidance of UCSF's Health Provider Network.

Assets Created: Microsite, Video Storyboards