Andrea Destler came to me in 2016 with an idea she was passionate about. As a new mother, she was vexed by a vinyl bathmat leeching chemicals into the bathwater of her baby. she resolved to focus on prenatal environmental education — our lack of which costs the US $340 billion a year, and many children their health. Her idea was to develop SafetyNest as a one-stop, personalized health education platform designed to transform prenatal care.

To go one step further, we created what is known as a minimum viable Product. This MVP tool was created for testing this safetynest concept with the guidance of UCSF's Health Provider Network.

Visit and see how Andrea has made this concept come alive! Unfortunately the animation Andrea had envisioned is still not in the budget.

Assets Created: Microsite, Video Storyboards