advertising to PG&E’s large business segment promoted rebates and energy-efficient upgrades. The print ads centered around how to find not-so-obvious savings in your business.

 

 

The "Energy Idea Book for Your Business" was geared toward the small business segment for “office, food and retail” categories. Delivered in a unique envelope, these useful books encouraged small businesses to boost their ROI by taking advantage of rebates on equipment upgrades and energy-efficient purchases.

 
 
 

PG&E’s Climate Smart program, print advertising