New World Day

This project is a concept for a “science-fiction thinking” special one-day event for middle schools. We compare how seemingly impossible science-fiction concepts from the past have become reality. The students are encouraged to come up with "wild ideas" that can solve today's issues. We sketch and eventually create 3D prototypes.

This hands-on learning event gets students excited about applying “STEM” (Science, Technology, Engineering and Math) and STEAM (Science, Technology, Engineering, Arts and Math) in their future!

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New World Day lIlustration by Tracey Pettis. If you're interested in the complete presentation, view the PDF.  Included here are pages from the presentation for that project.


The LEADING BY DESIGN FELLOWS PROGRAM at CCA provides executives an intense 6-month experience in human-centered design insights, skills, and the confidence to lead change that creates lasting, sustainable business and social value.. Taking time away from advertising to immerse in this program, it was a well-needed breath of fresh air!