Print ad for Entreprenuer Magazine

“Chicken Man” is the small business owner, so desperate for attention, he dresses up in a chicken suit. It's an urge that all small business owners can appreciate, if not emulate.

 

 
 

Auditions for the Chickenman had us laughing!

 

Microsoft reached their target audience with print, regional radio, streaming video, banners, emails and landing pages.

 Email blasts, landing pages and banners played an important part in reaching customers.
 Oversized direct mail postcard was A/B tested against a plain white envelope version.

Oversized direct mail postcard was A/B tested against a plain white envelope version.

 

Office Live Small Business

To attract attention for this Microsoft product, an online campaign was developed around a character, the “Chicken Man”.

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