Microsoft/Amd Joint venture

Everyone wants to talk to C-level management, but it's not easy. These decision makers are busy, and even two companies with great credentials, like Microsoft and AMD had to make their marketing work hard if they were going to reach — and sell — their new enterprise search capability to C-level executives.

Usually business campaigns are serious. But the Microsoft Enterprise Group and AMD were happy to take a risk and create a campaign with more emotional appeal.

Videos, Website, Print

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Email blasts, landing pages and banners played an important part in reaching customers.

The basis for the campaign came from research that told us “50% of all business searches aren’t successful.”