Ebay Motors Local Classifieds
Ebay Motors wanted to reintroduced their “Local Classifieds” product with a new campaign that included banners, landing pages, direct mail, out-of-home tactics and web videos.
Initial Concepts for Integrated Campaign Presentation, Ad Banners
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Advertising banners were created for automotive sites like Jay Leno's garage.
The final online message units were launched on a variety of auto sites, such as “Jay Leno's Garage” and “Kelly Blue Book” and were released in conjunction with traditional direct marketing efforts.