Still finding my style...
DAY 16-18. BARACK OBAMA BY TRACEY PETTIS
Discovering my style with a portrait a day. Experimenting with pen thickness and different strokes. I tend to gravitate toward the imperfect ones! I would love to have a show someday, maybe it’s time to get more familiar with the Art World. Drawing these goes pretty fast. Posting these is what takes time! Enjoy!
First week has passed and I love what I’m doing. I keep learning about how I have designed this challenge to suit my artistic, creative, physical and spiritual desires. Each day this project has a beginning and an end. I’ve compartmentalized it so I can do everything else I love too. Playing, exploring music, painting abstracts, spending time with my relationship, reading, commercial work, yet still feeling I’m accomplishing something.
100daychallenge.com claims it has delivered jaw-dropping results for more than 521,000 people in over 80 countries around the world, to include some of the best companies in the world.
What a better way to get going on my new illustrative direction than to take on that challenge for myself. I have become fascinated with this simple way of drawing celebrity faces. I’ve always liked looking at interpretations of famous people. Let’s see what I can do in 100 days.
Page 28 in the latest New York Magazine sets you on a journey by reading the “33 Rules to take you from Clueless Amateur to Generational Talent”. It’s a quick read but gives me lots to think about as I embark on my “What’s Next”?
After years as an advertising art director, my early love of photography poked me and whispered “Maybe you should try this again?” After a few years and a portfolio of fantasy portraits, I’m on yet another path to combine photography with illustration, graphics, objects, the unknown?
SCM Accelerator's global clients require that their supply chain networks take full advantage of the most efficient, productive tools to meet today’s high-volume demands. Their current website was more than three years old and didn’t reflect the new dynamic digital technologies and processes the company had recently developed.
SCM Accelerators chose Tracey|Ryan and San Francisco Digital as their design and development partners to refresh the website.
Our first step was to fully understand the company’s offerings and their competitive advantage. We studied the key players in the industry and took a critical look at how to strengthen the message, the functionality, and the effectiveness of their site.
Next, we presented them with fresh new concepts that would set them apart from the competition. Once they chose a direction, the tactical work began:
We created a new user-friendly user interface and site map.
Streamlined their logo for a more modern look and feel.
Worked with SCMA to capture the right combination of techno-speak and layman language for the “C-level to Senior Engineer” audience we wanted to reach.
Created fresh “ownable” images (in contrast to conventional stock shots used by their competitors.)
Included a video, clear technical illustrations, case studies, customer quotes, and an easy-to-use contact form.
Developed the site in Joomla, a platform with a robust CMS (contact management system) that allows the client to easily add and modify content.
Using this streamlined process, SCM Accelerators were able to quickly communicate their refined direction and appeal to their core audience.
CHASE REYNOLDS EWALD has been writing about art, design, food, travel, rustic style and the American West for more than 25 years. She is an active magazine freelancer, sometime speaker and design judge, and the author of nine books and two Western Design Conference Sourcebooks. She knew having a web presence was important, and in particular, she was interested in having a blog that she can post to from everywhere she travels.
Over a series of three 2-1/2-hour meetings, we designed the structure of her site, uploaded photos, copy and created a blog with a sign-up form. We also set up a feed of her Instagram on the home page.
We then helped Chase create a free Mailchimp account with an RSS feed. Squarespace will send names from her signup form on her home page over to her Mailchimp list. The RSS feature will automatically push Chase’s blog post to her list every time she has a new story.
We offer a “get to know Squarespace” starter plan. We'll review your current branding and where you want to go. We’ll talk about identity, images, connecting your social accounts, SEO, keywords and more. Our clients find this is the most affordable way to get their site up and running, and they learn how to edit it themselves.
Check out some of Chase’s gorgeous books and articles at Chasereynoldsewald.com. Oh, and don’t forget to sign up for her blog!