REFRESHING A WEBSITE

We are super happy with the work Tracey|Ryan and SF Digital did to revamp our corporate website. They were great to work with and were able to convey all of the services and technologies we offer in a clean and presentable way.
— Scott Barrett, President & Co-founder, SCM Accelerators
 

SCM Accelerator's global clients require that their supply chain networks take full advantage of the most efficient, productive tools to meet today’s high-volume demands. Their current website was more than three years old and didn’t reflect the new dynamic digital technologies and processes the company had recently developed.

SCM Accelerators chose Tracey|Ryan and San Francisco Digital as their design and development partners to refresh the website.

Our first step was to fully understand the company’s offerings and their competitive advantage. We studied the key players in the industry and took a critical look at how to strengthen the message, the functionality, and the effectiveness of their site.

Next, we presented them with fresh new concepts that would set them apart from the  competition. Once they chose a direction, the tactical work began:

  • We created a new user-friendly user interface and site map.
  • Streamlined their logo for a more modern look and feel.
  • Worked with SCMA to capture the right combination of techno-speak and layman language for the “C-level to Senior Engineer” audience we wanted to reach.
  • Created fresh “ownable” images (in contrast to conventional stock shots used by their competitors.)
  • Included a video, clear technical illustrations, case studies, customer quotes, and an easy-to-use contact form.
  • Developed the site in Joomla, a platform with a robust CMS (contact management system) that allows the client to easily add and modify content.

Using this streamlined process, SCM Accelerators were able to quickly communicate their refined direction and appeal to their core audience.

 

 

CREATING WITH SQUARESPACE

Thanks for all your help; my family thinks it looks great and so do I!  (Even my most opinionated child got to the “About” page and said, “I have the coolest mom ever!”). I really appreciate your helping me make this happen!
— Chase Reynolds Ewald

CHASE REYNOLDS EWALD has been writing about art, design, food, travel, rustic style and the American West for more than 25 years. She is an active magazine freelancer, sometime speaker and design judge, and the author of nine books and two Western Design Conference Sourcebooks. She knew having a web presence was important, and in particular, she was interested in having a blog that she can post to from everywhere she travels.

Over a series of three 2-1/2-hour meetings, we designed the structure of her site, uploaded photos, copy and created a blog with a sign-up form. We also set up a feed of her Instagram on the home page.

We then helped Chase create a free Mailchimp account with an RSS feed. Squarespace will send names from her signup form on her home page over to her Mailchimp list. The RSS feature will automatically push Chase’s blog post to her list every time she has a new story.

We offer a “get to know Squarespace” starter plan. We'll review your current branding and where you want to go. We’ll talk about identity, images, connecting your social accounts, SEO, keywords and more. Our clients find this is the most affordable way to get their site up and running, and they learn how to edit it themselves.

Check out some of Chase’s gorgeous books and articles at Chasereynoldsewald.com. Oh, and don’t forget to sign up for her blog!