http://www.traceyryan.com traceyryan.com Tue, 30 Aug 2011 22:03:06 +0000 http://www.traceyryan.com en http://traceyryan.com/Preferred-Trade-Fimat http://traceyryan.com/following/traceyryan.com/Preferred-Trade-Fimat Tue, 30 Aug 2011 22:03:06 +0000 traceyryan.com 1932731 Independent options traders need fast, reliable transactions in order to stay on top of volatile markets. We reached this niche audience with online animated banners that reflect the out-on-the-edge-without-losing-control nature of options trading. Online banners placed on options trading sites. <img src="http://payload.cargocollective.com/1/3/119590/1932731/sharkad2011_670.jpg" width="670" height="856" width_o="670" height_o="856" src_o="http://payload.cargocollective.com/1/3/119590/1932731/sharkad2011_670_o.jpg" data-mid="9580653" border="0" align="left"/>When Fimat acquired PreferredTrade. .project_thumb { display:none; } http://traceyryan.com/McAfee http://traceyryan.com/following/traceyryan.com/McAfee Tue, 30 Aug 2011 04:11:28 +0000 traceyryan.com 1928210 How does an anti-spam product advertise online without being considered, well, "spam?" If the product is from the famed computer security company, McAfee, the secret ingredient is creativity. This "over-the-page" banner was "over-the-top" when it came to responses, while a "million free miles" brought out the traveler in everyone. For traditional direct mail, provocative covers were put on a helpful DVD to show how McAfee enterprise solutions can make helpdesks even more helpful. Over-the-page attention getting tactics were part of the plan to promote solutions for PC security. McAfee used a million mile giveaway through American Airlines to promote their anti-virus solution. <img src="http://payload.cargocollective.com/1/3/119590/1928210/image3.png" width="670" height="376" width_o="768" height_o="432" src_o="http://payload.cargocollective.com/1/3/119590/1928210/image3_o.png" data-mid="9558222" border="0" align="left"/> DVDs in direct mail packages helped McAfee communicate their enterprise solution to key decision makers. .project_thumb { display:none; } http://traceyryan.com/Direct-TV http://traceyryan.com/following/traceyryan.com/Direct-TV Tue, 30 Aug 2011 03:38:38 +0000 traceyryan.com 1928166 We're specialists in making television commercials that delight the CFO just as much as CEO, the Director of Marketing, and consumers. Let’s discuss your goals and we’ll find a broadcast solution that meets your budget. Our clients, such as Franklin Templeton and J.B. Oxford, discover it’s still possible to get quality, focused broadcast advertising at an affordable price. Below: spots that ran on CNBC. .project_thumb { display:none; } http://traceyryan.com/Trend-Micro http://traceyryan.com/following/traceyryan.com/Trend-Micro Mon, 29 Aug 2011 23:00:55 +0000 traceyryan.com 1580899 Every company loves attention, but it's tough to get noticed when your competition can outspend you. To get a creative advantage for their US introduction, Trend Micro, the leading anti-virus software company in Asia, chose TraceyRyan to develop ads, online banners and special promotions. The result: Unique visitors to the site quadrupled and the server base increased 45%. Now that's a trend that works for Trend Micro. <img src="http://payload.cargocollective.com/1/3/119590/1580899/Trend_Whack_670_3.jpg" width="670" height="840" width_o="670" height_o="840" src_o="http://payload.cargocollective.com/1/3/119590/1580899/Trend_Whack_670_3_o.jpg" data-mid="9554406" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/119590/1580899/Trend_Bomb_670_4.jpg" width="670" height="840" width_o="670" height_o="840" src_o="http://payload.cargocollective.com/1/3/119590/1580899/Trend_Bomb_670_4_o.jpg" data-mid="9554404" border="0" align="left"/> .project_thumb { display:none; } http://traceyryan.com/eBay-Motors http://traceyryan.com/following/traceyryan.com/eBay-Motors Wed, 24 Aug 2011 19:31:33 +0000 traceyryan.com 1906875 Ebay Motors reintroduced their “Local Classifieds” product via this campaign that included banners, landing pages, direct mail, out-of-home tactics and web videos. These hard-hitting online message units were launched on a variety of automobile sites, such as "Jay Leno's Garage," and were released in conjunction with traditional direct marketing efforts. .project_thumb { display:none; } http://traceyryan.com/Nokia http://traceyryan.com/following/traceyryan.com/Nokia Thu, 18 Aug 2011 17:08:58 +0000 traceyryan.com 1880523 Every office has its characters, and that's true whether the office is in Amsterdam or Atlanta. A leader in mobile cell phones, Nokia was looking to enter the lucrative market of inner-office communications. But first — the company had to establish its bonafides. It had to prove to C-level technology executives at giant enterprises that they could trust Nokia with their most important, and most confidential communications. By using a handful of typical types you'd find in an office — everyone from the nosy HR person to the super-cautious IT professional — this direct mail piece for Nokia got opened and it got noticed. Results: Nokia proved it not only could understand office life, but could also make it better. <img src="http://payload.cargocollective.com/1/3/119590/1880523/Nokia_Comp_3.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/3/119590/1880523/Nokia_Comp_3_o.jpg" data-mid="9301890" caption="Direct mail piece profiling humorous characters in a typical office. Nokia has a mobility solution for each one." border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/119590/1880523/image2.jpg" width="670" height="376" width_o="768" height_o="432" src_o="http://payload.cargocollective.com/1/3/119590/1880523/image2_o.jpg" data-mid="9301829" caption="User turns the wheel to see each character's unique description." border="0" align="left"/>View the wheel larger. .project_thumb { display:none; } http://traceyryan.com/PG-E http://traceyryan.com/following/traceyryan.com/PG-E Sun, 12 Jun 2011 18:10:32 +0000 traceyryan.com 1580988 PG&E's goal was to create an engaging consumer campaign promoting rebates and energy-efficiency solutions. Newspaper ads were the heart of a totally integrated campaign that humanized the benefits of conservation in a friendly, non-threatening way between customers and PG&E. The company was also able answer potential consumer objections before they ever occurred. An unusual media strategy was utilized, bypassing the typical full page ad for two smaller ads that ran on the same page — one at the top left and one at the bottom right. The design idea not only stood out, but it attracted readership due to the content wedged between the ads.<img src="http://payload.cargocollective.com/1/3/119590/1580988/SummerBundleAds_ducky.jpg" width="670" height="507" width_o="1000" height_o="757" src_o="http://payload.cargocollective.com/1/3/119590/1580988/SummerBundleAds_ducky_o.jpg" data-mid="7897652" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/119590/1580988/SummerBundleAds_couch.jpg" width="670" height="507" width_o="1000" height_o="757" src_o="http://payload.cargocollective.com/1/3/119590/1580988/SummerBundleAds_couch_o.jpg" data-mid="7897653" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/119590/1580988/SummerBundleAds_coffee.jpg" width="670" height="507" width_o="1000" height_o="757" src_o="http://payload.cargocollective.com/1/3/119590/1580988/SummerBundleAds_coffee_o.jpg" data-mid="9413573" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/119590/1580988/SummerBundleAds_fridge.jpg" width="670" height="507" width_o="1000" height_o="757" src_o="http://payload.cargocollective.com/1/3/119590/1580988/SummerBundleAds_fridge_o.jpg" data-mid="9413574" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/119590/1580988/SummerBundleAds_towels.jpg" width="670" height="507" width_o="1000" height_o="757" src_o="http://payload.cargocollective.com/1/3/119590/1580988/SummerBundleAds_towels_o.jpg" data-mid="9413576" border="0" align="left"/> In addition to its consumer campaign, PG&E also focused on large business since that is where major efficiencies can happen. The conversation centered around how to find the not-so-obvious savings in your business. These ads promoted large business rebates and energy-efficient upgrades. <img src="http://payload.cargocollective.com/1/3/119590/1580988/LGBus_Ads_Portfolio-Ag.jpg" width="670" height="835" width_o="1267" height_o="1580" src_o="http://payload.cargocollective.com/1/3/119590/1580988/LGBus_Ads_Portfolio-Ag_o.jpg" data-mid="9261611" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/119590/1580988/LGBus_Ads_Portfolio-biz.jpg" width="670" height="836" width_o="670" height_o="836" src_o="http://payload.cargocollective.com/1/3/119590/1580988/LGBus_Ads_Portfolio-biz_o.jpg" data-mid="9261595" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/119590/1580988/LGBus_Ads_Portfolio-Grocery.jpg" width="670" height="836" width_o="670" height_o="836" src_o="http://payload.cargocollective.com/1/3/119590/1580988/LGBus_Ads_Portfolio-Grocery_o.jpg" data-mid="9413550" border="0" align="left"/> In previous years, PG&E had used coupons to promote rebates. This year, they wanted to take a different tactic. We created the "Energy Idea Book for Your Business", three books that were geared toward small businesses in the office, food and retail categories. Sent by mail in a unique size envelope or delivered by hand from company representatives, these useful and colorful books encouraged small businesses to boost their ROI by taking advantage of rebates on equipment upgrades and energy efficient purchases. <img src="http://payload.cargocollective.com/1/3/119590/1580988/SMB_Booklets_office_72dpi.jpg" width="670" height="444" width_o="670" height_o="444" src_o="http://payload.cargocollective.com/1/3/119590/1580988/SMB_Booklets_office_72dpi_o.jpg" data-mid="9280245" caption="Energy Idea Book for Small Business" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/119590/1580988/SMB_Booklets_food_72dpi.jpg" width="670" height="444" width_o="670" height_o="444" src_o="http://payload.cargocollective.com/1/3/119590/1580988/SMB_Booklets_food_72dpi_o.jpg" data-mid="9280244" caption="Energy Idea Book for Food Service" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/119590/1580988/SMB_Booklets_retail_72dpi.jpg" width="670" height="443" width_o="841" height_o="557" src_o="http://payload.cargocollective.com/1/3/119590/1580988/SMB_Booklets_retail_72dpi_o.jpg" data-mid="9280243" caption="Energy Idea Book for Retail Business" border="0" align="left"/> .project_thumb { display:none; } http://traceyryan.com/Vuduheads http://traceyryan.com/following/traceyryan.com/Vuduheads Sun, 12 Jun 2011 17:55:59 +0000 traceyryan.com 1580958 <img src="http://payload.cargocollective.com/1/3/119590/1580958/VuduLogo9_REV_260px.png" width="260" height="165" width_o="260" height_o="165" src_o="http://payload.cargocollective.com/1/3/119590/1580958/VuduLogo9_REV_260px_o.png" data-mid="12674795" border="0" align="left"/> When we say that TraceyRyan has a unique creative product, we're not kidding. And we're not limiting ourselves to the planet earth, either. For example, consider the persistent rumors that in 1969, American astronauts brought back a mysterious object with amazing healing powers from an ancient mining crater on the dark side of the moon. Do you believe it? All we can tell you is that is the beginning of a story that illustrates what happens when two worlds collide. Tom Ryan and Tracey Pettis’ animated adventure tells this story with all the drama of a great video game, or science-fiction movie. Can visitors from a far away planet import a mysterious virus that turns an entire civilization into bodyless floating heads?. Can it happen on Earth? Find out at vuduheads.com The Results? Space aliens agree — some smart company should really give Tracey Ryan a video game to advertise. See more episodes. Character development is a crucial part of any story. <img src="http://payload.cargocollective.com/1/3/119590/1580958/Spikehead.jpg" width="200" height="175" width_o="200" height_o="175" src_o="http://payload.cargocollective.com/1/3/119590/1580958/Spikehead_o.jpg" data-mid="7893396" border="0" align="left"/> EMPEROR SPIKEHEAD As ruler of Planet Vudaria, he embarks on a mission to Earth called “Protect your Vu•du•ness”. His goal is to obtain the Chyron Crystal and free his people from the Anti-Body Virus that has plagued them for over a half century. At the same time, he will warn Earth about the Evil Dr. Snakehand, unite the two world’s, and save Earth’s people from the same fate. <img src="http://payload.cargocollective.com/1/3/119590/1580958/Snakehand.jpg" width="198" height="200" width_o="198" height_o="200" src_o="http://payload.cargocollective.com/1/3/119590/1580958/Snakehand_o.jpg" data-mid="7893393" border="0" align="left"/> THE EVIL DR. SNAKEHAND Founder and CEO of Snakehand Industries. The Doctor has isolated and grown a new supply of the Anti-Body Virus. Soon he will release it on an unsuspecting Earth. Unless the US government gives him the powerful Chyron Crystal. <img src="http://payload.cargocollective.com/1/3/119590/1580958/Tattoo.jpg" width="199" height="185" width_o="199" height_o="185" src_o="http://payload.cargocollective.com/1/3/119590/1580958/Tattoo_o.jpg" data-mid="7893390" border="0" align="left"/> GENERAL TATTOO A military genius and the commander of Vudarian Forces. General Tattoo heads the VUDU armada in pursuit of the evil Dr. SnakeHand and his “Cyborg Anti-Body Soldiers"(CABS). <img src="http://payload.cargocollective.com/1/3/119590/1580958/Rox.jpg" width="199" height="170" width_o="199" height_o="170" src_o="http://payload.cargocollective.com/1/3/119590/1580958/Rox_o.jpg" data-mid="7893392" border="0" align="left"/> PRINCESS ROXANNIE A paleontologist and the daughter of Emperor Spikehead, she blasts off from Vudaria with General Tattoo to join the Emperor and do her part to stop Dr. Snakehand. She has discovered the secret of Snakehand’s mysterious origins and plans to use this knowledge to destroy the Doctor. <img src="http://payload.cargocollective.com/1/3/119590/1580958/Akito.jpg" width="200" height="156" width_o="200" height_o="156" src_o="http://payload.cargocollective.com/1/3/119590/1580958/Akito_o.jpg" data-mid="7893389" border="0" align="left"/> AKITO Dr. Snakehand’s “Cyborg Anti-Body Soldiers” (CABS) Commander. Akito used to be a Vudarian named Sammy Smallmouth until Snakehand kidnapped him and turned his life into a living nightmare. <img src="http://payload.cargocollective.com/1/3/119590/1580958/Petrovian.jpg" width="199" height="211" width_o="199" height_o="211" src_o="http://payload.cargocollective.com/1/3/119590/1580958/Petrovian_o.jpg" data-mid="7893386" border="0" align="left"/> STEVE PETROVIAN A small-time local TV anchor who was the first earthling to have contact with the Vuduheads. He sees this story as a lucky break and the path to making a new life for himself. You see, Steve has a secret past that he would like to forget. The arrival of the Vuduheads may make that impossible. <img src="http://payload.cargocollective.com/1/3/119590/1580958/Peewee.jpg" width="198" height="205" width_o="198" height_o="205" src_o="http://payload.cargocollective.com/1/3/119590/1580958/Peewee_o.jpg" data-mid="7893387" border="0" align="left"/> PEEWEE Steve Petrovian’s dog. Emperor Spikehead first made contact with Steve and PeeWee while they were taking a walk. PeeWee loves Steve and would gladly give his life defending him. What does "Protect your Vudu•ness" mean? Vudu•ness is the innate power or spirit in everyone. Wearing Vuduwear is like wearing a lucky charm. We've picked up some fans of Vuduheads protective wear along the way. Mary wears her protective beanie to Alaska.<img src="http://payload.cargocollective.com/1/3/119590/1580958/MaryVuduBeanie2.jpg" width="480" height="360" width_o="480" height_o="360" src_o="http://payload.cargocollective.com/1/3/119590/1580958/MaryVuduBeanie2_o.jpg" data-mid="7883858" border="0" align="left"/>Nancy takes her son and wears her protective beanie to the Giants game. Giants win! Was it the protective gear? <img src="http://payload.cargocollective.com/1/3/119590/1580958/nancyballparkbeanie1.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/3/119590/1580958/nancyballparkbeanie1_o.jpg" data-mid="7883857" border="0" align="left"/>Vincent wears his beanie to protect him from monsters. He knows monsters aren't real, but just in case...<img src="http://payload.cargocollective.com/1/3/119590/1580958/VincentBeanie1.jpg" width="639" height="425" width_o="639" height_o="425" src_o="http://payload.cargocollective.com/1/3/119590/1580958/VincentBeanie1_o.jpg" data-mid="7883874" border="0" align="left"/> .project_thumb { display:none; } http://traceyryan.com/Marin-History-Museum http://traceyryan.com/following/traceyryan.com/Marin-History-Museum Sun, 12 Jun 2011 17:33:19 +0000 traceyryan.com 1580866 The museum has a wealth of historic images. We utilized these images in a series of newspaper ads to rally support and funding for the construction of a new museum complex. <img src="http://payload.cargocollective.com/1/3/119590/1580866/Dress_Ad_2011_large.jpg" width="670" height="773" width_o="1039" height_o="1200" src_o="http://payload.cargocollective.com/1/3/119590/1580866/Dress_Ad_2011_large_o.jpg" data-mid="9307627" border="0" align="left"/> View larger. .project_thumb { display:none; } http://traceyryan.com/Providian-Financial http://traceyryan.com/following/traceyryan.com/Providian-Financial Sun, 12 Jun 2011 17:25:42 +0000 traceyryan.com 1580850 As one of the largest credit card issuers in the world, Providian Financial was always on the look-out for new markets, new opportunities. The idea of tapping into a new, youthful audience that primarily shopped on the Internet gave birth to a refreshingly different credit card brand — Aria. Naturally, an exiting new product could not be introduced with tired, old advertising, which is why Providian turned to TraceyRyan. Our out-of-the-box graphics brought life to the card's tagline, "The Rebirth of the Credit Card," and made a very big impression. <img src="http://payload.cargocollective.com/1/3/119590/1580850/Aria_Billboard_daisies.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/3/119590/1580850/Aria_Billboard_daisies_o.jpg" data-mid="9303358" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/119590/1580850/Aria_Billboard_jetpack.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/3/119590/1580850/Aria_Billboard_jetpack_o.jpg" data-mid="12275132" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/119590/1580850/Aria_Billboard_saucer.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/3/119590/1580850/Aria_Billboard_saucer_o.jpg" data-mid="12275133" border="0" align="left"/> .project_thumb { display:none; }